Often, brands that conduct a brand strategy workshop dont have a clearly defined and well-structured plan for the success of the brand. The result was a clearly defined strategic direction and a brand identity that positioned us as a leading productivity platform.". For any business with multiple decision makers, extensive stakeholders or simply a desire to be part of the brand building process, the branding workshop is a very effective process; strategists can use to build brands in a collaborative way. Its helpful to frame this discussion around specific questions: Reducing keywords is a challenging process, but it brings much-needed focus to the brand aesthetic. So as you introduce new exercises, make sure to mention that. What should I wear? The good news is, you can massively reduce this overwhelm by simply telling people what to expect and how they might feel during the process.. (During our own rebrand, we chose the celebrities by asking in our survey, If Trekk were a celebrity, who would we be? and selecting the four most popular answers.). 6. Before any work begins on developing the brand, the group must have clarity on the objectives of the workshop, the project and the overall brand. How will you measure success in one year/two years/five years? If you dont constructively run the branding workshop, it can cause confusion and frustration. In short, it gets everyone creative and on the same page. [CDATA[// >