Our team from PwC and The topic of sustainability in the automotive industry is also gaining more momentum in the scientific community. Automotive manufacturers and suppliers are collaborating in Above all, the automotive industry, which is the most important branch of industry in terms of turnover and the growth engine for Germany, has to deal more intensively with sustainable development and the associated effects and challenges. This broad concept means different things to different stakeholders, however. Interior components with corresponding materials. In S. Pischinger, & U. Seiffert (Eds. The automotive industry is racing toward a new world, driven by Pein, M., Laukart, V., Feldmann, D. G., & Krause, D. (2006). (2016). In addition to HC, CO and NOx, BASFs FWC catalyst removes particulate matter (PM) from gasoline engines to ensure vehicle emissions below regulation. Consequently, manufacturers need to look more closely at this issue in order to satisfy the wishes of their customers. ), Automotive Management. Electromobility, especially in combination with renewable energy, is an important contribution towards addressing global mobility needs. Activity that always focuses on the overall picture. Sustainability has been a central corporate goal and an absolute necessity for ensuring future success. For Audi it means future viability and it represents a fundamental basis for acceptance and relevance thanks to sustainable products from a sustainable company. https://www.draexlmaier.com/produkte/interieur/tuerverkleidungen/. The purity of the plant material used ensures a particularly high-quality surface appearance compared to other natural raw material sources such as hemp or flax (Brker & Ostner, 2017). This result shows that sustainability is discussed regularly in the automotive industry, but at the same time, it has only a limited influence on customers purchasing decisions, especially in the premium segment. In our article, The future of interior in automotive, we examine the implications of this research, focusing on two areas. In Proceedings of the symposium on natural fibres, Rome, Italy, 20 October 2008, (pp. M&A activity in the automotive industry in North America decreased by 14% in Q1 2023, How Lotus and HERE are collaborating to bring a new digital driving experience, How milling graphite can enhance the performance of lithium-ion batteries, Environmental sustainability in Automotive: Solar-powered vehicles, Whos acquiring who? The use of renewable and natural raw materials as a sustainable alternative to plastics is in direct harmony with the needs of the young generation. The widespread innovation efforts in the field of electric mobility and autonomous driving also offer the potential to rethink and redesign the cars interior. AIAG/SP Measuring Renewable Content of Automotive Products. Digital Engineering and Manufacturing Jobs, New roadmap for the automotive circular economy, Automotive circular economy: Levels of circularity, The electric vehicle: More than a new powertrain, Do Not Sell/Share My Personal Information (for CA). https://www.yfai.com/de/naturfasertechnologie-von-yanfeng-automotive-interiors-trifft-den-zeitgeist. Cookies policy. We are a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. Wo geht es hin. (2018). Her main research areas are sustainable procurement management, sustainable mobility, sustainable consumption, sustainable financial products and sustainable data management. Nearly 75% of the respondents rate the future relevance as very high or at least high, thus prophesizing an increase in meaning and relevance in the coming years (see Fig. Choose a partner with intimate knowledge of your industry and first-hand experience of defining its future. However, all against the background that costumers accept compromises in comfort, practicality and price only to a very limit extend. ed., ). 7). Brad Sellers (right) of International Journal of Corporate Social Responsibility Another limitation is the purposive sample of the study. Struktur und Entwicklung der Lieferantenbeziehungen von Automobilherstellern. Assists with benchmarking water activities within manufacturing facilities and develops resources to reduce water usage. The focus of the paper is exclusively on premium brands due to the higher spread of sustainability effects compared to volume brands. (2008). According to GlobalDatas Technology Foresights, which plots the S-curve for the automotive industry using innovation intensity models built on over 619,000 patents, there are 290+ innovation areas that will shape the future of the industry. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. All persons with a minimum age of 18years were contacted through the official university or company mailing lists and send on to the questionnaires homepage. Heilbronn University of Applied Sciences, Campus Schwbisch Hall, Faculty of Management and Sales, Heilbronn, Germany, Wanja Wellbrock,Daniela Ludin&Linda Rhrle, Department of Business Administration, Tallinn University of Technology, School of Business and Governance, Tallinn, Estonia, You can also search for this author in According to Han Hendriks, Chief Technology Officer at Yanfeng, there is currently a shift towards more personalisation and individualisation. Industrie, A. Optimierte, leichtere Komponenten. 6). supplier screening) and economic (e.g. The main result of the paper is to provide further details on the connection between sustainability and customer comfort in the automobile industry and to confront the needs of the customers with the challenges of the companies. The automotive industry is a prime example of small steps bringing change and contributing to a more environmentally friendly world. This study aims to analyse the scientific literature on sustainability and innovation in the automotive sector in the last 13 years. Anyone you share the following link with will be able to read this content: Sorry, a shareable link is not currently available for this article. 34% of all participants highlight that natural materials should be noticeable, whereas the same percentage disagree with this statement (see Fig. The results show that the materials selected for the centre console, door trim and decorative elements are already sustainable. Trends transforming vehicle interiors. Birmingham: University of Alabama. Regulatory requirements and new business models require a high level of integration among a complex ecosystem of partners. From catalysts and coatings to battery materials, BASF produces a number of solutions that help automakers address three main sustainability challenges. Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. At the end of the scale, individuality only receives 18%, which is surprisingly low compared to the wide variety of variants in the automotive industry (see Fig. Bjurenstedt, A., & Lrneklint, F. (2004). Metals such as Platinum, Palladium and Rhodium are recovered from spent catalytic converters and reused in the manufacturing of new autocatalysts. AIAG is facilitating a common industry approach among members of the automotive industry to incorporate Environmental Sustainability throughout the supply chainwhether through the benchmarking of energy, water and waste reduction or taking a more comprehensive approach to addressing sustainability at an industry level. Gelowicz, S., Gnnel, T., Hammer, H., & Otto, C. (2017). The mobility industry has been responding to a global demand for lligher sustainability for many years, and the electric vehicle (EV) is one answer. And original equipment manufacturers (OEMs) can drive value and impact by combining digital and sustainability. Alexandre Audoin is Capgemini Groups global leader for the automotive industry and head of automotive within Capgemini Engineering (formerly Altran). Strategie und Marketing in der Automobilwirtschaft, (2nd ed., pp. Other natural materials such as recycled material or natural rubber also achieve a high level of approval for individual interior components, although they do not yet represent a majority opinion. The special theme for this edition is sustainability challenges in the automotive sector. Based on the information from the previous chapters an empirical large-volume study is conducted to investigate the expectations and potentials that customers see in sustainability elements, particularly in the interior sector. Mega trends such as emission reduction, lightweight construction, automated driving, connectivity and mobility services have changed the landscape for good. The reasons for the selection are that Kenaf has a high degree of fineness and purity of the fibres compared to flax and hemp, which is essential for a high-quality surface. Dlle, J. E. (2013). Only 50% of the respondents agree with this statement. Committed to sustainability through chemistry, BASF aims to make mobility cleaner and safer. Biocomposite material evaluation and processing for automotive interior components. Environmental sustainability is the ability to maintain rates of renewable resource harvest, pollution creation, and nonrenewable resource depletion that can be continued indefinitely. I have been working in automotive consulting for 14 years, with experience in Europe and China. The participants were mainly students, which cannot be taken as an average of the population. Sustainability targets in the automotive industry have sparked a technology revolution in electric vehicles and energy transition. Areas of life with high importance of sustainability. The associated topic of resource conservation, which has been important since the eighteenth century, is now more relevant than ever. Battery recycling is becoming an important long-term electric market requirement. At the same time, the automotive sector must reduce carbon emissions by at least 50%. FAIRLAWN, OhioLike the inversely related points on the "magic" tire triangle, sustainability and performance can be difficult to reconcile. Moisescu, O. I. Open Access This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. An app for eco-friendly employee mobility. The use of natural fibres can result in cost savings of ten to 30% compared to glass fibers. Accessed 29 Aug 2018. The age limit has been set the minimum age to drive a car in Germany. Become part of a diverse collective of free-thinkers, entrepreneurs and experts and help us to make a difference. Wiesbaden: Springer. As seen in the empirical study, the majority of participants can imagine a centre console made of ligneous wood or a door panel made of natural fibres such as hemp or kenaf. To achieve their sustainability goals, organizations will have to transform their approaches in several ways. 9). Renewable and Sustainable Energy Reviews, 16(4), 18451862. Source: Own illustration. GlobalDatas analysis also uncovers the companies at the forefront of each innovation area and assesses the potential reach and impact of their patenting activity across different applications and geographies. A circular car maximizes value to society, the environment, the economy, and it efficiently utilizes resources and public goods. A new product is the Fibre Frame technology. The majority of customers also see an increase in the importance of sustainability for the interior on the horizon. Therefore, a meaningful picture cannot be derived. BASF also developedEvapTrap technologyto drive fuel vapor emissions down with minimal impact on engine performance and system design. Ground ozone, which harms lung function and has been linked to premature death, is one of the major constituents of smog and has aglobal warming potential(GWP) 1,000 times that of CO2. Toyota is a key player in the solar-powered vehicles innovation area. The vehicle interior has to be transformed into an increasingly attractive living space. Heads up for hydrogen: Has it been given a boost, lately? Two schools of macromarketing thought. NBW). Identifying where a particular innovation is on this journey, especially those that are in the emerging and accelerating stages, is essential for understanding their current level of adoption and the likely future trajectory and impact they will have. Industrie und Politik. Build capabilities via forum training events and digital tools. A comprehensive framework for automotive sustainability assessment. Coir fibre reinforcement and application in polymer composites: A review. sustainable development strategies sustainable development goals 13911393). Jean-Marie Lapeyre works with automotive clients to develop and launch actionable technology strategies to help them succeed in a data- and software-driven world. See our latest news, and stories from across the business, and explore our archives. Textiles and Clothing Sustainability, 1(6), 113. Markus asserts that car-sharing, electrification, and mass-transit systems will change the face of mobility at local, and global levels. In addition, he has led and carried out numerous innovation and sustainability projects for companies, the EU, associations and public administration organizations as a freelancer.