Everything about the platform is geared towards growth, from eCommerce campaign functionality to automation, segmentation, promotional pop-ups, and the ability to create landing pages. Pricing starts at $9.99 per month. Pricing starts at $45 per month (when billed monthly) and includes 1,000 marketing contacts. User.com offers personalized and tailored emails, sending the right email to the right receiver at the right moment. MailerLite is a strong competitor in the creators and small-medium business bracket. 1 InboxAlly Learn More On InboxAlly's Website Show Summary The Best Email Marketing Services of 2023 Mailchimp: Best for all-in-one marketing Zoho Campaigns: Best for fully integrated. To help you with this, it lets you create a delivery schedule which also helps to reduce the workload of your marketing team. It includes features like opt-in forms, landing pages, email workflows, tagging systems, data management and list segmentation, personalization, automation, and a lot more. Email marketing software comparison chart (Top 9 highest rated) What is email marketing software? Use simple split testing to make your emails get more opens, clicks, and buys. A drag-and-drop email editor is a wonderful feature to have. to promotional emails to abandoned cart recovery emails. Hubspot 6. Best marketing tools. And, Zencastr, as a podcast software, was set on the audio foundations. 4. These options are integrations using GA Connector. Two things that stand out about Campaign Monitor are its beautiful email templates and customer service. Brevo is an all-in-one platform covering many business communications types, including Email, SMS, Facebook, Chat, CRM, and more. It can also be useful if you want to grow your email list as it offers custom sign-up forms. There are tons of CRM platforms that have email marketing functionality. To strike a balance between both, here are three platforms weve found to be the best for small businesses and soloprenuers. Pricing starts at $13.12/month. 21+ Best Email Marketing Software, Services & Platforms (2023) Adam Enfroy Updated Jan 18, 2023 Choosing the right email marketing software is crucial to building a list of loyal customers. Best for affordable email marketing platforms with high inbox deliverability. While the user interface isnt as clean or seamless as other software tools like MailChimp, Zoho Campaigns is a viable and affordable option with all the crucial email marketing features you need. We also dive into which platforms are best suited for eCommerce brands, which are easiest to use, deliverability numbers, and more. It includes a smart email editor that makes it easy to customize and design great-looking emails that stand out on every device. Revenue reports and analytics help drive smarter brand decisions. As much as. Forum Analysis helps explain marketing processes, Platform is under development; bugs may bother users. Business owners can use Keap to help manage customers, customer relationships, marketing projects, and ecommerce goals. A/B testing to find the best email messaging. You can upload contact lists from Excel, Outlook, Salesforceor wherever you store your contacts. You can upload an opted-in email list, send broadcast email campaigns, and create reports to measure clicks, opens, measure conversions, and more. Designed for multiple platforms: email, chatbots, SMS, Chatbot integration for messenger campaigns, Customer support can be slow and unhelpful. Choose an email marketing platform that includes reporting and analytics so you can track open rates, click-through rates, bounce rates, and more. It's one of the best-known email marketing software. Add tagging and revenue attribution, and you can pinpoint how much customers spend. Buyers Guide. After all, that should be any email marketing campaigns main goal, right? Personalize your emails based on any contact information you have. Today, email marketing platforms allow you to create ads for social media and search engine platforms. Some email marketing platforms even operate on AI and machine learning so the software can evaluate user behavior in real-time and fine-tune your email campaigns on the fly. Their easy-to-use system helps deliver a more personalized experience to better engage customers and grow sales. Basic functionality aside, theres a new wave of features that are becoming increasingly available. Track open rates, click-through rates, and unsubscribes; see all your campaigns analytical results instantly. 2. You can create targeted marketing campaigns and promotional emails for the specific audiences that will be most interested in them based on demographics, location, behavior, and more. AWeber: great for lots of ready-made email templates. Some email marketing platforms even operate on AI and machine learning so the software can evaluate user behavior in real-time and fine-tune your email campaigns on the fly. Consider these tools if you're looking to level up your cold email outreach: Mailshake: Best overall cold email software. ActiveCampaign: Best for E-commerce. Social media marketing tools. Email marketing software includes a collection of features that help businesses create targeted email messaging that can be delivered to subscribers. Moreover, automation features can help you schedule . These technologies help time your emails when subscribers are most likely to open them, automatically conduct retargeting, and protect sender status by segmenting and suppressing unengaged contacts. And, to make sure that all your emails are flawless, it also includes integrated email testing and inbox render tests. send different types of messages separately or combine them with Automation 360. Autoresponders to send welcome emails, followups, educational series, and nurture leads automatically. Good onboarding makes you want to learn more and succeed with your choice. A/B testing to identify high-converting messages. For more features like transactional emails, you need to sign up for its Pro plan that starts at $9 per month when billed monthly. Email marketing platforms need to be able to not only gather data but also present it all in a way thats easy to understand and use. Omnisend is free for up to 500 emails per month. Pop-ups and embedded forms help you bring in more leads. If youre searching for a tool to help you with marketing across multiple channels, be sure to check out Campaigner. Its particularly well-suited for beginners and startups and offers tools like email automation, data segmentation, templates, personalization, A/B testing, lead capture forms, and integration with CRMs. Here are three platforms best suited for large businesses: eCommerce email marketing is still email marketing, but brands rely on a collection of connected features. Campaigner is a highly customizable email marketing solution that offers a wide range of features at a competitive price. An Automations Library with pre-built workflows for every step of your customer journey. IOther features that make it a catch for smaller brands and non-profits include automation, social marketing for lead generation, and the ability to build websites and landing pages. It may seem like a mouthful, but together, these features can help brands drive strong and more engaging brand experiences for buyers. Platforms weve found to offer the best analytics and reporting are: While most platforms are not complex, some require hand-holding to get started. Bitrix24 offers a free starter business tool set that includes a basic set of Contact Center tools. Pricing starts at $7.49 per month when paid annually. An optional Reputation Defender that will keep tabs on the health of your email list proactively by suppressing invalid email addresses, Various transactional emails like password resets, privacy policy updates, receipts, and account updates, Plug-and-play integration with marketing tools. There are even some email marketing platforms that use dynamic content so you can create and send a single email that automatically includes certain content depending on the segment the email is being sent to. ActiveCampaign is an affordable email marketing platform, making it great for small marketing teams and creators. Direct campaigns to the right people using tagging and dynamic content. These platforms make out list of the best for medium businesses along with features that make them good choices: In addition to all features offers by platforms in the small business segment, heres a snapshot of key features platforms in the medium business segment offer: Larger brands require reliability, especially as they run multiple campaigns. Moosend offers 30 days free trial. AWeber is free for up to 500 subscribers. Theres also a neat Auto Funnel feature that provides a ready-made. Choose between subscriber-based pricing and CPM pricing. : Offers a clean email and campaign builder. GetResponse doubles as a CRM and an email automation genie, giving you a way to get signups, maintain contact, and do more to engage them. Remarketing capabilities are available for each ad platform. ConvertKit 5. Heres our list of the best email platforms with survey tools: Great UI and UX are critical today. Tabset anchor. Import existing subscribers and keep growing with customizable forms for your website, or create stunning landing pages to capture more subscribers. Like others on our list, AWeber offers a landing page builder. This all-in-one email marketing automation platform is focused around helping ecommerce companies grow. Comprehensive forms with advanced features, Email editor has limited design options with no preview, Only three customizable, simple templates. Great Customer Service with email and live chat. EmailOctopus offers a free plan for up to 2,500 subscribers and 10,000 emails per month. Website and landing pages are a quintessential component of online marketing. With chat, brands open a door to interested buyers, and with smart email automation, those buyers can be guided along a path to a sale much quicker. The true power of this platform is its automation and CRM. EngageBay is free for up to 250 contacts. Seamless integration with hundreds of third-party apps. Effective Email Marketing Campaigns. 7. Look for an email marketing platform that has an easy-to-use interface with a low learning curve to ensure that you're able to utilize all the features you need quickly and easily. Sell digital products with a tool built for creators. That's a sobering statistic for most online businesses. These platforms offer the best combination of support weve found. Pricing for their All-in-One Suite (including both Marketing and CRM & Sales Bay options) starts at $12.74 per month when paid biennially. Theres also a neat Auto Funnel feature that provides a ready-made marketing funnel for email marketing campaigns. Over the past decade, Email Marketing has become increasingly popular and essential. Prices start at $57/mo. A drag and drop editor to create responsive emails without any HTML knowledge, including 130+ templates. CRM integration helps with personalization, and segmentation makes for smarter, more targeted marketing, powered by drip email marketing. Freshmarketer offers a 21-day free trial. AI-powered email template designer so you can create stunning branded emails quickly. Our reviews are based on years of experience and countless hours of research. From eCommerce promotions to list building, some platforms are also better suited according to business size. Heres a look at the best 31 email marketing software platforms and what makes each a good pick. Segmentation is important if you want to personalize your email marketing campaigns. Best Free Email Marketing Software. Email segmentation dramatically increases the ROI of your email campaigns. SendX is a budget-friendly, intuitive email marketing software intended for marketers and business owners. Try out their SMS messaging, web push notifications, chatbots, or drap-and-drop email editor to build a robust campaign. It includes a suite of email marketing tools, helping you to collect users contact information, create responsive templates, and set up automated flows. starts at $12.74 per month when paid biennially. MailChimp is pretty famous for its great marketing, charming design aesthetic, and a free plan. Tekpon Unveils the Top Marketing Automation Software of 2023. It includes pre-built automations for cart abandonment, welcome series, transactional emailsto help deliver streamlined buyer engagements. Each email is on-brand, guaranteed error-free, and aligns with optimizing goals for opens and conversions. . If you need more than its core features and the ability to send unlimited emails, you need to sign up for its Unlimited plan that starts at $29 per month. Its clean interface makes for an enjoyable experience, and its feature rich. Plus, purchases resulting from email marketing campaigns tend to be larger. Let your subscribers know theyre important to you by sending them a celebratory wish, or a special promotion, every year on their birthday. We recommend looking for these six features when choosing the best email marketing platform for your brand: Email marketing platforms are supposed to make the life of an email marketer easier. And, if you have email designers, you'll want to choose a platform that allows for HTML email templates. Tons of automations; you can even automate some of the automations, Creative Assistant enables even the most artless users to send good-looking emails, Several ways to target mailings to the right people, No onboarding or configuration services available, Limited support at the lower end of the subscriptions, Best for: Small, Medium, and Large Businesses. This software . Bitrix24s email platform comes with webforms, SMS and instant messaging marketing, and Facebook, Instagram and Google paid advertising functionality. . Heres our list of essential features and the platforms that we recommend for eCommerce brands. Benchmark: Best for Ease of Use. Its an extension of Facebook and Googles platforms, allowing you to create ads for both platforms (including Instagram), and provides retargetting options. You can create targeted marketing campaigns and promotional emails for the specific audiences that will be most interested in them based on demographics, location, behavior, and more. MailChimp. MIDDLETOWN, Del., May 31, 2023 /PRNewswire/ -- In 2021, the US market registered a $30 Billion loss in unused software licenses and . Marketing can use it to upgrade your brands communication across channels, planning various paths for multiple customer segments and let automation take over the job. We test and rate leading. Use unified subsciber data for smarter campaigns. Whether your emails are newsletters, announcements, or promotions, Direct Mail is confident you will find the perfect template, and you can customize up to 18 fields. Plans are also often based on how many subscribers you have. Keap is an email marketing and sales platform intended for small businesses. Constant Contact 13. Direct Mail for Mac is free for up to 150 emails/mo. Based on ratings and number of reviews, Capterra users give these tools a thumbs up. is the perfect tool for creators who need to quickly create campaigns and let automation do the rest. Segmentation and dynamic content make it easy to customize your message and send targeted emails to the right contact. Managing contacts with ease: segmented lists, bulk unsubscribe capabilities, suppression lists, tagging subscribers, a robust search function, and a never-email list. ZeroBounce is a cloud-based email marketing solution that helps small to large enterprises identify spam domains and email lists. Elevate your email marketing with these powerful tools. A drag-and-drop email editor is a wonderful feature to have. MailerLite: Best for small businesses looking to send marketing emails in bulk. Your emails will not bombard contacts unnecessarily. Integrations are a drawcard for agile brands. The best email marketing campaigns are derived from actionalble data. There are even some email marketing platforms that use dynamic content so you can create and send a single email that automatically includes certain content depending on the segment the email is being sent to. One feature that deserves special mention is its Inbox Checker. Each of the email marketing platforms on this list offers a unique set of features to explore so you can find the perfect email marketing platform to get the results you need. Keap includes automation and workflows, templates for emails, quotes, invoices, and proposals, and it integrates with your other favorite business tools and apps. Paid plans start at $11/month. Moosend: an affordable email marketing tool for new ecommerce stores. Drip offers a free trial. Website analytics and data reporting tools. One of the popular features of Sendinblue is the drag-and-drop email template builder that has helped lots of small business owners to create bespoke templates. 4.73 ( 420 reviews) Compare. These features are: SMS services woven into email marketing allow brands to engage buyers at different points in the buyers journey.