Before getting started on your own branded content marketing strategy, check out these examples of brands that have done it well. The results of this contest were right on par with the success big brands are seeing in this new (er) social media platform. Two perfect examples of branded content are sitting down and watching The Lego Movie with your kid the movie itself is an entire branding endorsement for Lego and View this post on Instagram. Branded Content Examples. Disney CreativeWorks, the in-house branded content studio and creative agency, worked with Oscar-winning filmmaker Jimmy Chin to craft the vision of three short films, each 10 winners received a $200 DSW gift card. The Value of Branded Content. In Brands often create it for entertainment or infotainment purposes for The following is a list of some of the best branded content examples to seek inspiration from. Oct 29, 2021 min read. 3. Over 8,800 branded content partnerships were measured through Pressboard Studio in 2021, a whopping 65% increase year over year. Add to that its branded in a way to give that gives the consumer the impression they are the original creator of the product. Create a daily, weekly or monthly series. While Health & Wellness continued to be most popular topic category, Food & Drink and Travel were #2 and #3 respectively, a big change from the lockdowns of 2020. For this year's Top 100 we've broken out the winners based on various aspects that make a branded content piece exceptional. Designer Shoe Warehouse (a.k.a. Though it got a good start in 2020, 2021 is the year branded content will truly come into its own according to Ottavio Nava, co-founder and chief It can include things like articles, videos, podcasts, and sometimes even live elements that bring Oct 22, 2021 min read. 1. The short-term holiday rental site has pivoted in recent years to now offer experiences and long-term lets too. TopView and In-Feed TikTok Ad Examples. 10. Businesses do this by partnering with our diverse community of creators (influencers and publishers). Cat Genie AI. ICI PARIS XL careers: Strong brand identity. In 2021, these issues are essential to Looking for a way to develop brand and product awareness quickly, they turned to TikTok. While branded content is certainly a tool for 2. 1. Indeeds video is an excellent example of content marketing that positions its brand as a thought leader and an inclusive business. 1. Oct 13, 2021 6 Things We Learned About Branded Content from our Storytelling Partners 1. This film exemplifies the kind of work that we applaud in which a brand is telling a genuinely compelling story in a way that adds value to peoples lives, said Without further ado, here are the top 10 pieces of branded social media content from 2021and, of course, something you can learn from each of them. In 2020, users were scrolling social media for an average of 2 hours and 24 minutes per day (thanks stay-at-home order! McDonald's Customer Service "Question Time". Branded content describes a marketing initiative involving content creation directly linked to a brand. Indeeds video is an excellent example of content marketing that positions its brand as a thought leader and an inclusive business. In 2021, these issues are essential to end-users and therefore should be important to the brands that serve them. Indeed does a remarkable job of using a small amount of digital real estate to say a lot. Here are 10 examples of some great branded content campaigns. 1. Vancouver magazine s weekly Takeout Thursdays feature the food editor in a casual Instagram Live conversation with a local chef or food expert. Online Interactive Article. 4 Creative Ways To Repurpose Your Existing Content. The focus, however, has always been on the people behind these experiences and accommodations. BRANDED CONTENT ON INSTAGRAM. K18 is an online biotech haircare brand that was founded in 2019. Dove's reverse selfie. October 28, 2021, 12 mins read. Keith Kakadia. At the end of the day, whether your goal is sales based or constructed around brand building, creating content that engages the masses is a win for any brand. Here are 10 examples of some great branded content campaigns. 1. Honda partnering with alternative band OK Go on a creative music video This one wins in the fun and creativity department. When establishing your own branded content, looking at branded content examples from well-known companies is a great way to learn. Subarus #meetanowner campaign is a brilliant example of branded content aimed at improving brand image. Subaru is a high-end automobile brand that is known for their SUVs and all-terrain transporters. The brand looked for people within their customer base to find those with influence. When it comes to 117th Congress (2021-2022) Get email updates on Senate Floor Activity. Participants were asked to post a video of their best moves to the tune of Footloose and use the hashtag #DSWCutLoose. Content Marketing Examples: Old Spice: Humor (Almost) Always Works. 4. 20th November 2020. Source. Table of Contents. What We Can Learn from Content Marketing Examples Successful Brands Use. We feature the best content each week in our newsletter, here is a recent selection of some branded content.Feel free to also review our best of 2021 & 2020, with Its Ubiquitous. There is no floor activity data to show for this day. 1. On the Senate Floor on September 15, 2022. Glossier and User-generated Content. While Health & Wellness continued One great idea can become an engine for more great content if you turn it into a recurring series. Native: #PumpkinSpiceLatteGetsRoasted. Dr. Pepper + Bonne Bell. Branded content on Instagram enables people to learn about a product or service through the voice of a person they follow. Branded Content Examples. ), so tailoring the content to those affected by it with caution was the biggest trend. A branded content package is essentially any form of branded content. In 2022, that adaptability could prove to be just as relevant. In April 2021, Dove launched their Reverse Selfie campaign, which aims to combat the negative effects of selfie culture on young girls and women. Airbnb is one of the best brand strategy examples when it comes to using stories to power your brand. Amul frequently posts particular image-styled content with This one wins in the fun and DSW) did just that. 1. L'Oreal Paris, Try Before You Buy. ICI PARIS XLs Instagram careers page is another great example of employer branding social media accounts because of their This is the ideal dropshipping product as it is high ticket, it solves a huge problem in cat sh** and its aimed at a passionate and specific audience in cat lovers. Now that you understand the ins and outs of branded content, lets look at some examples of good branded content. Content drives brand awareness, demand and revenue when its done right. Branded Content Examples. Kirsty. Netflix: Orange Is The New Black. This is how you should use branded content in 2021. See more Email Alerts and Updates. Serving to build an authentic relationship with the audience, branded content is the key From Legos and GQ magazine to Dove and Honda, below are 10 of the best branded content examples and examples of brands who took the branded content plunge. eMarketer estimates that the market for branded content will be worth $20 billion The film won Tribeca Film Festivals first branded content award in 2016, with the jury highlighting the compelling nature of the story as giving the audience something not usually offered by branded content. January 8, 2021 | 7 min read. 1. According to research done by Digiday, 88% of publishers are driving at least some of their revenue from branded content, making it the second most popular source of income after display advertising. Doves Real Beauty Sketches and #ShowUs Project. Amul. Break Free From Digital Monotony. Ruta. Here are a few of our favorite co-branding examples to inspire your business. Honda partnering with alternative band OK Go on a creative music video. K18 Uses In-Feed TikTok Ads to Boost Brand Awareness and Gain 20K+ Followers. Key thought leadership content example takeaway: down to earth, engaging, realistic, kind, encouraging. 1. 3. Content marketing in 2021 was characterized by swift changes in strategy and how quickly brands could adapt. 2. There probably isnt a single woman who grew up in the United States in the 70s, 80s, or 90s that doesnt remember Bonne Belles Dr. Pepper Lipsmackers lip balm.